So many people are looking to take advantage of running a home business and make money through the internet, although not everyone is passionate about web designing and the official Google Webmaster Guidelines. There are some people who want to skip the hard work that is involved in providing useful content to users and simply try to manipulate Google’s algorithms by using automated software to build backlinks.
The key factors to remember when you are building a merchant website and want to be successful in gaining large amounts of traffic is to ensure the navigation on your site is clear and that the information is easy recognizable so that users get what they came for and don’t end up leaving out of frustration. If you site works well and gives people satisfaction after they have visited, they are more likely to recommend or remember it for future reference, this way you will receive viral traffic.
The next key step is to ensure that your SEO campaign includes quality on page layout, this means you should be sparing with the keywords and make useful resources for your visitors, this way you create the ideal balance of indicators for search engines without over optimizing. You should also have quality sites linking in to your sites pages, Google will see these backlinks and assume your site is also worth ranking highly. One way to check a potential backlinking resource is to use Majestic SEO’s AC Rank tool, this will tell you how much a particular website is cited across the web and if its external links are trustworthy.
Now that you have prepared your site for search engine spiders, you can proceed to set up your online shopping cart where customers can easily, securely and quickly purchase goods from you using a credit card and then receive a receipt to their email address.
If you require an internet merchant account to process thousands of transactions daily, you should search for merchant services providers on Google, these third parties can offer lower rates on the percentage of each sale you make that goes to the acquiring bank. These payment processing companies have been in the industry for many years and therefore they have set up lots of accounts in bulk and increased their trust rating with banks. Depending on how valuable your products are the merchant solutions provider will be able to pass savings on to you, they also know all of the latest software for secure checkout systems.
Some helpful resources which could benefit your internet marketing campaign and are related to this article include http://www.merchant-services.info and the author of this article Richard Brown writes a regularly updated blog regarding SEO News: http://www.localseoexpert.co.uk/seo-expert